Week in Review

I'm a big reader - always have been.  Newspapers, magazines, onlines, and books, but recently the book thing has been less than fruitful.  Several started and not finished which is very unlike me since just out of principle I like to finish what I start.

I stumbled onto Shoe Dog, by Phil Knight, the founder of Nike, and finally got reading mono back. Written in 2016, it tracks the history of Nike (greek for goddess of victory.  Nike was almost named 'Dimension Six'.

He writes " We wanted, as all great businesses do, to create, to contribute and we dared to say so aloud.  When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer or better, and when you do it all crisply, and efficiently, smartly, the way everything should be done but seldom is - you're participating more fully in the whole grand human drama.  More than simply alive, you're helping others to live more fully, and if that's business, all right, call me a businessman.  Maybe it will grow on me."

There is little doubt Catskill Farms does what he describes, has been doing it for 20 years, and continues to improve every day.  In the end, I think that's what makes of seemingly invincible - we keep getting better, leveraging each lesson from each day into a better process and product.  Running a large business with the dexterity of a small entrepreneurial shop.  Our logo could simply be 'We improve lives'.

We got a lot of real estate stuff going on - with 4 homes going up in Stone Ridge near Kingston (all reserved), 4 homes going up in Kerhonkson (2 reserved), 2 going up in Bethel (2 reserved), 2 going up in Narrowsburg (2 reserved), buy 4 building lots in the Beechwoods, 1 in Olivebridge, 2 in Saugerties and looking at another 25 in Saugerties.

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