Catskills - Sullivan County - Ulster County Real Estate -- Catskill Farms Journal

Cottage 34 moving right along, the first house to be plowed out pre-7am by the the snow plow maestro.

House nearing completion with painting started within the week. Living room above and below -

Kitchen -

Bathroom -

Farm 15, 10 minutes later.

Living room above - Reading room below -

Dining room -

Kitchen -

And Cottage 35 - this house is for sale. The above two are in contract. As you can see, you morning light caught up with me. This is a 1000 sq ft home, modeled after Justin and Jason's Cottage 19, with inspiration borrowed from many other homes, including the superb bluish gray siding from Gianni and Kelly.

That's Henning from Norway with the bright jacket that throws my camera's automatic light calibration out of whack.

We have been largely spared from the biggest storms but we are still seeing weekly interruptions of our best laid plans. Snow, ice, extreme cold - we haven't had a week without a snow/ice dilemma in weeks. Got so bad last this week, with my book-keeper stuck in her house in the woods 1/2 deep on a non-public road, I ventured in Quickbooks to send out a few bills I wanted to get paid. That's where the trouble started, with me obviously selecting the wrong task - and ended up emailing out about 50 already paid, or erroneously billed, invoices. So, all day long I've been fending off with varying degrees of successful humor why our customers are receiving all these bills. Sitting at home with Lucas and Lisa eating pancakes at nearly 9am. I don't do it often, but with the rainy ice they were calling for, I figured we would just sit this one out. We can make up the time in the field on Saturday. Fortunately, it's really dumping some sort of icy precipitation out there, so I'm not spending the morning 2nd guessing my decisions to keep 22 people at home. We had another closing last week and this one was our last for January. It's actually our last until Farm 15 or Cottage 34 closes in March/April. We are loading up on land in expectation of a big year, but no new sales closings until March. We actually have 3 homes that are signed up for to start in April, which will nearly get us to our entire sales aspirations for 2011, and it's only the 2nd of February. Micro Cottage 2 is cool, for sure. That's the one I sold while riding around with Lucas back in November or so. Jeff and Sarah took one look at this 723 sq ft 1 bedroom beauty on 7+ acres and were sold, sold, sold. And now it's all theirs. One of the good strategic moves I made over the years was to offer a lot of different sizes of small homes. We got our Shack at 500 sq ft, our Micros at 700+ sq ft, our Mini's at 960 sq ft, our Cottages at 1300 and our farmhouses at 1500 on up. What it enabled us to do was pretty much capture anyone who wanted to build/buy with us - no one walked away because our homes didn't fit their budget or space desires. This house has what is called Adirondack siding, which is like a rough-cut, irregular beveled siding. Very rustic. Then we stained it a woodsy color, built a covered porch in the front and deck in the back, curved a driveway in, and wallah, sold it quickly.

Like many of our homes, we started this one without a buyer - a spec house in industry parlance. We are one of the few companies that still build spec homes anywhere, mostly because banks don't want to hear the word - a risky, speculative, losing proposition for sure. Our bank, Jeff Bank, has stayed lock-step with us and kept our engine running. Granted, we are a great borrower who has always paid our debts on time, even when we didn't have the money, and at this point a pretty proven track record of understanding regional real estate trends - and in the end, I'm pretty conservative for being in a very touch & go business. But still, there are plenty of examples of credit-worthy builders having the rug pulled out from under them by their banks, many of whom had long and personal relationships with said bank. We started our relationship with Jeff Bank back in 2003, with our very first home, Farm 1. Andy McKean gave us $100,000 when I needed $300k, but I got the rest from credit cards, paid the bank back monthly, and paid the rest off when sold the house a year later. For the first few years, I paid my bills with credit cards half the time, creating a very short-term business financing strategy, but established good relationships along the way, as well as a real understanding of how to stretch a dollar. I would guess the amount I borrow from Jeff Bank these days makes us one of their largest borrowers, and the fact that we never have some lame excuse for why we can't pay our bills, keeps us well-financed and forward looking. Like our customers, we are very credit-worthy. Which is partially why I think we were able to continue to sell homes as this economy deteriorated - since I pay for the house during construction, I want to see qualified customers who will get financed in the end. Not maybe, not possibly, but definitely. So when the credit markets tightened and credit got tough to get, we were already demanding non-creative financing - you need 20% down, you need money left over and you need great credit. Then we can talk. Only once did we alter this principle, and only once did we nearly get left with a broken deal. Same goes for Jeff Bank - their lending criteria did not really change a whole lot during the boom, probably causing it to lose some market share to larger more aggressive institutions. But those banks are now gone, and I'm sure whatever market share they lost, has been more than recouped. The ole tortoise and hair story, fer sure. Stained porch ceiling, big rough handrail system.

...with a great big rail ledge for cocktails and snacks.

The thing about 700 sq ft, is that it is not that small. The main living room, which blends into the kitchen and dining room is big enough for most any use. You got the fireplace/tv area, the dining area, and the kitchen area. The big secret about selling small homes is that the rooms can't be small or undersized. We used a white washed plank ceiling, sheetrock walls, and a stained wide plank floor.

Below, from the dining room, looking southwest through the house.

A birch plywood countertop sealed with epoxy, cabinets, open shelves, a window, apron farm sink, island and stainless steel appliances.

It's a lot of usable kitchen for the space.

The bedroom is all windows. Like I said I typically break out the bear costume, -or maybe the sasquatch or Halloween guy - and make large grunting noises in the moon's shadows on our customers first night in the country. Instead of wine or something boring, we just sneak up late night and scare the bejesus out of them. It's a real relationship builder, both for the new homeowners, and for our client/builder relationship.

Even small homes get big-ass wood burning fireplaces.

3 panel door.

Simple straightforward iron hardware.

A barn light sconce.

An Ikea hanging vanity.

An interior closet wrapped in exterior siding.

And a 6 light, 2 panel front door.

Well, there you have it. A Snowday Blog.

Some big honors came our way here at Catskill Farms recently - The River Reporter readers who voted us "Best Builder" and "Best Green Builder" and New York House editors named us (actually me) one of the ten 'Faces of Green Building' in the Upstate NY/Hudson Valley region, coupled with the likes of the Durst Organization and other big hitters. Little ol' us - keeping it real by keeping it small, affordable, unique and creative. New York House is a pretty substantial magazine so to be included is cool. I've included the cover page and here is the link to the magazine- the shout out is on page 19.

Which brings me to my point I guess. I few weeks ago I ranted a bit about the value of some of the green measuring sticks (LEED, etc...) because they weren't being asked to evaluate their buildings on their final performance and I thought what is the point of all the inspections, paperwork and cost if in the end you weren't proving that all that effort wasn't resulting in some sort of energy and cost superiority. I guess, in retrospect, I got caught up in the the hysterical media technique of present day - where everything is black and white and you got to shout it. The point being, even if there is a lot of baloney in the green movement, even if LEED certification in residential construction is mostly a bull-dung process of paying and massaging your LEED representative (I think LEED in commercial construction presents many more opportunities for real energy-reduction), the fact that the entire design/development/construction industry is now building better and keeping it's eye on the ball in terms of 'cost of ownership' and energy loss in homes and structures. A lot of it is simple - pay attention to where energy leaks from a house, tape your ductwork good, use better insulation. Even production builders are focused a least minimally on 'greening' their homes. So no, homes being built aren't all of a sudden 'zero-energy' efforts spinning the electric meter backwards, but I would guess a lot of new construction is a lot more energy efficient than it was 4 years ago. And that's progress. It's still true that a lot of the companies that are positioning themselves as 'save the earth, buy our homes' are probably in for a long slow slog of lackluster and unenthusiastic customer reaction, but nevertheless homes are becoming smaller, more efficient, and overall, greener. My beef has not been with the industry and serious professional that have popped up around this movement, that will be around for quite some time. It's the charlatans, bull-shitters and marketeers that have twisted some good ideas into hard to value green initiatives, confusing the marketplace and placing a shroud of cynicism over the entire green field. For instance, very few green builders say what we say or what we don't say - we don't say 'green', cause I'm not sure what that means. We say we are doing our best to build the best home we can for the money we are charging - and by best I mean the qualities of purchase price, cost of ownership, attention to uniqueness/aesthetic - in a word, Value. Value sells. Green doesn't. It's a hard lesson.

Sweet Farm 14. An interesting project for Catskill Farms and a real sign of the times, and perhaps instructional to other builder/speculators. Farm 14 was started by someone else who didn't have the mental, financial, spiritual, emotional wherewithal to finish it up (the vodka bottles we found about probably didn't help). But they did several things right, first and foremost placing the home absolutely perfect on the property. The property consists of 2+ acres, but it is more private than many substantially larger parcels. And the fact that you climb a slight grade to the proud-standing house, just helps matter considerably. Also, the work that was done was done well. Not necessarily the interior layout and design choices, but definitely the quality and structural attention to detail was fine. So it was a go. And we ripped out a lot of finished sheetrock and opened the whole first floor up for a better flow and replaced all the interior doors with solid-core doors, and replaced all the trim, and flooring and moved the fireplace and redid all the siding and pimped out the porch and re calibrated the stairs, and retiled the bath and installed a cool countertop and black cast-iron sink, and really did up the perfect mudroom, as you can see below.

Sliding barn door, powder room, great stone floor, radiator to hang your wet socks and gloves off of, and board and batton siding to give it some real character (oh, and the bucket light works it's whimsy well). Detail and uniqueness over detail and uniqueness. We have diverse clients - not just the bankers and rock stars and a-list comedians and alternative magazine founders or broadway musical directors, or levi's creative directors or OMD digital media pros or executive assistant to billionaires or south american shipping magnets or clothing pros or cops or naturalists or lawyers or art gallery insurers or art gallery owners or tastemakers across industries or doctors of chemistry or accountants or wealth managers or moma curators or picture frame artisans or just otherwise accompliced City execs - Yes, we have diverse clients, but what we also have are diverse and personal and real decisions of why people choose us (Catskill Farms).

This group of two sisters and a mom and dog (barkley) who have big plans for this house, at the same time we are building for a woman, her brother and her mom. And the man who plans to marry his girl, we are building for them. And the two guys at Cottage 31, and the couple who just finished closing on our new Micro cottage. That wasn't really fair though, when I took Sarah and Jeff out in my wife's new 2010 Subaru Outback. She was busy, so I had Lucas and Sarah and Jeff got in the car with me and Lucas and you know young children have a serious mojo about them - they sort of take up some space with their presence - and it's not just that they are cute - they just have something about them that is more compellingly nuanced than an adult, especially for people who don't have kids. It's kind of like standing in the woods listening to the ocean of tree branches. It emotes, for sure. So Lucas made it happen and Sarah and Jeff made a commitment to Micro 2 and closed on it on this past Monday.

Anyway, like I was saying, the stories of our customers are serious and heavy and aspirations for the home are lofty and expandable and a palette - and they entrust it to us. People ask me how I do it - how I bucked a historic real estate crash that should have spontaneously combusted us quicker than one of those amazing stories on that old show "That's Incredible" - well, to be honest, how we did it was sort not super cool - we were earnest, and hard-working, and honest. Irreverently earnest, hard-working and honest, but all of those things nevertheless.

One of the best gifts we got was the '2nd chance' - my god, the learning curve was step and the obstacles nearly not comprehensible - horrid and not entertaining, but lessons nevertheless and the guy left standing has a chance to avoid and prosper from the wince-able travails that make up half the path of progress.

Lisa and Lucas are down in Lancaster Pa so it's just me and Jake and Ruby (the cat) and Tiger (the other cat) and that damn dirty snowman in the front yard and my frozen pizza in the oven.

This old Farm 14 has a lot of class and was a real testament to the bubble we here at Catskill Farms live in. So here I undertake this incredibly speculative project and remodel and renovate and market it and maybe it was on the market fully completed for 4 months and everyone is giving me sideways glances and asking me what's wrong and did I lose my touch of magic and so and so forth.

I guess that's the problem with setting the bar so frickin' high that only some real tall person can touch it. I could have held onto this house for a year without being personally slighted - it was a great show piece and sold a few other homes - a model home, something you want when you don't have it and definitely think twice when you do.

Anyway like I was saying, the house is hot with details galore and comes in at just about 2000 sq ft with a basement larger than 1/2 of our homes.

It was fun showing this house and really getting reinforced about who we are - we are the small house guys and most of the people we showed the house to just wanted something a little smaller, a little more modest. And then think about it - this house is 20% smaller than the average American home - which I think says more about them than us.

Boy I can smell the pizza cooking, and in a move I'm not so confident about currently, I followed the directions on the box which stated to place the pizza directly on the oven grill and in my mind's eye (and my nose) I'm picturing a lot of processed cheese dripping down all over the inside of the oven.

I don't get away with much, which is why Lisa says I'm so honest, cause I can't pull much off if I don't believe it and I lie about as well as my dog Jake talks. One time in a house that wouldn't sell (which were most of my first few homes ) I rented it out to my friends Steve and Bruce and they kept some killer treats in the pantry and I would sneak over, through the basement, during the week when they weren't around and swipe a yoodle, or a oatmeal creme cookie, or a cup of pudding. Thing about it, when you enter a basement, sneak up the stairs in your socks, your socks are all dusty especially contrasted with a dark stained clean floor - so what you had were some pretty incriminating footprints leading from the cellar door, to the pantry and back out.

Well, need to go eat my pizza - it's not everyday you get to indulge like this.