Catskills - Sullivan County - Ulster County Real Estate -- Catskill Farms Journal

Once again we find ourselves digging into someone else's handy work, meaning going in and jumpstarting a subdivision or project that has seen less than stellar sales , and many times, no sales at all, remarkably.

We did it Narrowsburg on Lake Ridge Road, again in Narrowsburg on Mathias Weiden Road, again in Narrowsburg on Evergreen/Maple Road, onto York Lake in Barryville, Autumn Ridge road was abandoned 20 yrs before we took over and built it out in a year,  Dawson Lane in Kerhonkson and it's 125 acres and a bunch of lots and land on Star Jem Road in Saugerties.  Remarkable stuff, serious heavy lifting.

This is a good little project completed in 2006 or so, and then, wait for it, nothing.  No sales.   Or hardly any.  So my friend David said I should check it out and I did and I now own 4 lots and will build 4 homes shortly.   Zero to 60 in 3.2 seconds flat.

Lot 1, with a Cottage.

Lot 2 with a Barn Cottage.

Damn stupid deer.  Eric from Misner Insurance hooking me up.

Weiden Lake over in Narrowsburg.

Not one of our homes.

For sale, farmhouse on 10 acres with lake rights.  Pretty sweet.

And 3 new lots we are building out in Barryville NY near York Lake.

The mystic Delaware River.  Coming from Narrowsburg in the early morning can be a bit spiritual if you are into those type of touchy-feely things.

Crazy new classic car place in Eldred.  I mean, stupid cool.

The Mechanic, Co-Owner.

Went in to see Toruk, an Avatar Cirque Du Soleil show at the Barclays Center on 9/11 with The Boy.  

Here's the GW.

And my old hood on Berkley Place between 6 and 7th.  Still got the purple door.

And lucas after a water balloon accident.

I've often wished I could capture more family pics of people enjoying their homes - and then I remembered - Facebook.  Duh.

Here's a post with some aggregated photos.  https://www.facebook.com/catskillfarms/

Catskill Farms' digital strategy has come a long way since we sold Farm 5 and Deb and I were so country we couldn't figure out how to draw a signature line on a word doc so we used a ruler, drew it in, and then photocopied it to erase the traces of the shortcut.

Google organic search, google pay per clicks, link building, brand building, social media - all a constant effort of maintenance and improvement.  Very easy to do a lot of social media poorly, so we've done our best to do a few things well (janis joplin anyone?)

So currently we are working on improving our organic search rankings for keywords like catskills real estate, sullivan county new york real estate and ulster county new york real estate - some of the big ticket ways our big data has shown us that our future clients begin their upstate quest.

The data and analytics available to measure the progress of our efforts are pretty cool, though it's easy to think the data shows one thing, when it doesn't or actually does show that thing but for reasons other than you think.  

Very simple to waste money in digital advertising, and I think we have a real competitive advantage with our knowledge and persistence.