Catskills - Sullivan County - Ulster County Real Estate -- Catskill Farms Journal

I've often wished I could capture more family pics of people enjoying their homes - and then I remembered - Facebook.  Duh.

Here's a post with some aggregated photos.  https://www.facebook.com/catskillfarms/

Catskill Farms' digital strategy has come a long way since we sold Farm 5 and Deb and I were so country we couldn't figure out how to draw a signature line on a word doc so we used a ruler, drew it in, and then photocopied it to erase the traces of the shortcut.

Google organic search, google pay per clicks, link building, brand building, social media - all a constant effort of maintenance and improvement.  Very easy to do a lot of social media poorly, so we've done our best to do a few things well (janis joplin anyone?)

So currently we are working on improving our organic search rankings for keywords like catskills real estate, sullivan county new york real estate and ulster county new york real estate - some of the big ticket ways our big data has shown us that our future clients begin their upstate quest.

The data and analytics available to measure the progress of our efforts are pretty cool, though it's easy to think the data shows one thing, when it doesn't or actually does show that thing but for reasons other than you think.  

Very simple to waste money in digital advertising, and I think we have a real competitive advantage with our knowledge and persistence.

We started with Sullivan County Real Estate, and after 7 or 8 years we dipped our toe into Ulster County Real Estate, and have never really looked back.  If we build 16 homes a year, probably 6 are in Sullivan County, 8 are in Ulster County and then 1-3 in Dutchess County or even Columbia County.

Real estate in the Catskills is diverse and we spend a lot of time scouting and analyzing land for purchase - counter-intuitively, with all the trees and lack of density, it's still sort of hard to find good land that affordably accommodates a cute little (or not so little) home.

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Our friend Bridie who bought our littlest house we ever built - though we do have a few planned - got herself featured in a fun article in Curbed.  Note she swears she is wearing shorts, not a skirt.

It's a good little story about a good little house in a good little town.  If you could add up some way all the benefits these SuCo towns get from our marketing and building efforts, the results would probably be eye-popping.